On the 25th of January 2023, I made one of the most significant decisions of my life. At that time, my partner and I were running a well-regarded painting and decorating business. Our clients and industry peers appreciated our work. Yet, deep down, I felt the need for a change—a desire to start fresh and build something truly my own, rooted in my values.

I began brainstorming a name for my new business. I knew I wanted it to reflect my connection with nature, which has always been a source of inspiration for me. That’s how Butterfly Decorating was born. The name, as it turned out, was more than just a title; it became a perfect metaphor for the journey I was about to embark on.

A butterfly starts its life as a caterpillar, consuming everything it can in its surroundings, then comes a moment of pause. Two years ago, I found myself in that moment. Just like a caterpillar encases itself in a cocoon, breaking down its old self to emerge as something entirely new, I underwent my own transformation. For me, this meant re-evaluating my priorities, redefining what truly matters in life, and reflecting on the kind of value I wanted to offer my clients—not just through work, but through meaningful experiences.

Leaving behind an unfriendly environment, I took a leap of faith, rebuilding both my life and my business from scratch with nothing but hope and the wisdom gained from experience.

Two Years Later – How Far Have We Come?
Looking back now, I feel that these changes have brought benefits not only to me but also to my clients. My goal with Butterfly Decorating was to go beyond simply providing a service. I wanted to create spaces that inspire, uplift, and bring joy.

I’d like to share some statistics to summarise the first two years of Butterfly Decorating. But before I do, I want to extend a heartfelt thank you to all my clients. You are amazing! Thank you for trusting me to transform your spaces. While I will now mention you in numbers, please know that in my heart, you will always remain warm, wonderful individuals.
Butterfly Decorating in Numbers
In the first two years:
• 58 projects were completed for 32 clients.
• 55% of these projects were for repeat clients, which is something I’m incredibly proud of.
• 15 clients returned for additional work, meaning 37% of clients chose me again as their decorator of choice.
When I calculated these figures, I was genuinely moved. I was aware that clients often returned, but seeing the numbers made me realise just how strong the trust they place in me is. I am deeply grateful for that trust!
The Power of Loyalty – A Breakdown
Here’s how the numbers look for repeat clients:
• 1 client commissioned 5 projects
• 2 clients commissioned 4 projects each
• 4 clients commissioned 3 projects each
• 8 clients commissioned 2 projects each
The trust my clients have shown me is truly humbling. I believe I’ve repaid that trust with the quality of my work and by creating spaces that feel fresh, beautiful, and inviting.

Final Thoughts – The Journey Continues
The story of Butterfly Decorating is far from over. These first two years have been a remarkable start, but I know there is still so much more to achieve. I am not resting on my laurels. My goal is to continue delivering even higher quality, more creative, and inspiring projects for my clients.
What makes this journey even more special is the incredible clients I’ve had the privilege of working with so far. Your trust, loyalty, and enthusiasm fuel my passion and push me to grow and improve every day.
I can’t wait to see what the future holds for Butterfly Decorating, and I’m excited to keep transforming spaces and creating places that truly feel like home. Thank you for being part of this story – together, we’ll make the next chapter even better!

To everyone who has been part of this journey, thank you. If you’d like to learn more about my services or book a free quote, feel free to get in touch:
• Phone: 07436401296
• Email: office@butterflydecorating.co.uk
• Website: www.butterflydecorating.co.uk
• Facebook: Butterfly Decorating
• Instagram: @butterfly_decorating
• YouTube: Butterfly Decorating Channel